This week on Talking Pop Health, host Eric Tower welcomes Star Cunningham, CEO and founder of 4D Healthware, to the podcast for a conversation about the hot topic of virtual medicine, which has become a primary source of communicating with patients during the COVID-19 pandemic. Star discusses how 4D Healthware has utilized technology and health analytics to give patients the tools to take control of their health and lower their total cost of care. Star, who has a background in artificial intelligence, founded 4D Healthware in 2011. The company combines emerging technology, smart devices and health data analytics into a single platform that allows patients and providers to engage in RPM, Remote Patient Management. "Through our analytics, we can determine what time of day is best to contact patients. The patients are able to choose how they want to be communicated with, whether that be via a text message, email or phone call. Each patient is able to have a customized communication experience. The final piece to delivering them a customized experience is to ensure that the patient's needs are cared for when engaging with them."